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Best in Class Facebook
Campaign Management

--------Enjoy the Benefits of Our Expertise

The Most Accurate User Targeting Ad Platform
General Network
% accurate
The average precision of narrowing down
the targeting audience with network
% accurate
The precision of narrowing down
the targeting audience with Facebook
Why Papaya?
Turn followers into customers. Maximize your ROI.
Ads Service
  • Account Opening
    (Professional team support)
  • Customized Marketing Solutions
    (Meet the KPI with high-quality)
  • Technical Support
    (24/7 client service, local team support)
  • Big Data Analysis
    (Precise targeting analysis)
  • 24-hour Ads Optimization Service
    (Real-time tracking, advanced optimizer)
  • Boost Your Revenue
    (Highest ROI)
  • Re-marketing
    (Maximize your ROI)
Case Studies
  • Funplus, a mobile social gaming company who wanted to increase the installs of its game and ROI, as well as decrease CPI throughout Facebook ads.

    Targeting Country: Europe and US

    Stage 1: Focused on picturing the key target users by Facebook lookalike audiences;
    Stage 2: Targeting the core audience by location, demographics, interests, etc;
    Stage 3: Displayed by multiple ads formats with eye-catching creative.

    Their success
    41% 12,000 51%
    CPI decreased New installs
    in 2 months
    ROI increased
    in the US

  • Idle Heroes is an IDLE PRG game developped by DroidHang, expecting to obtain high-value players throughout Facebook ads.

    Targeting Country: Global

    Stage 1: Breaking geographical restrictions, create marketing campaigns in core countries. Targeting the audience by mobile devices, likes and interests, age and gender;
    Stage 2: Setting up App Install ads and optimizing for the purchases event.
    Stage 3: Advertisingto other countries/regions by using global targeting function.

    Their success
    2X 12% 20%
    return on ad
    7-day retention
    rate increased
    CPI decreased
    *Facebook ads outperform data for each campaign individually set up for marketing
Papaya Ads
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